John Kirk

Illawarra Small Business Marketing Strategies- Effectual strategies for Small Business

The Currency Exchange Wollongong “Money, Money, Money” No it’s not just an ABBA song. It’s Paul Spight’s life. Ever since 1990, Paul Spight has worked in the Travel Industry, mainly in Currency Exchange. With his father having been in the Industr... Read >

Illawarra Small business Marketing Strategies- Dress for Success

Whilst very popular overseas in the USA and Europe, Image Consulting is a relatively new area in Australia. Coming from a teaching background, over the past 30 years or more Julie Rollinson has had the opportunity to let her creative talent loose for many... Read >

Illawarra Profitable Business Ideas- Can Barter Save your Business?

Barter exchanges are probably the most misunderstood of all business systems. Those who join a barter exchange often do not understand how to use them effectively. Those who don’t join them cite reasons such as “it wouldn’t work for my business”, “the fee... Read >

Illawarra Networking Ideas- An Honest and Caring Business

Max Clay is a very successful Financial Planner who has lived; it would seem, forever around the Shellharbour region. In fact, everything he has ever done seems to have been centred on the district. As a teenager growing up in Shellharbour, he was an a... Read >

Illawarra Business Success Story - “Living her Dream”

It somehow seemed appropriate that on a perfect Thursday morning in late July 2011, I should interview Andrea Hope, a lady who is truly "living her dream." After many years of dedication to the Australian Public Sector, Andrea decided to semi retire in 20... Read >

Doing Business in Illawarra - “And I Check Your Spare”

Doing Business in Illawarra - "And I Check Your Spare" I interviewed James Wheeler from Oak Flats Mechanical, and his Office Manager, Tonia Gilmartin on a very wet Friday 22nd July 2011. The fact that it was raining heavily seemed like a good omen to me.... Read >

Illawarra Business Success Story - “Bringing Back The Forgotten Arts”

Illawarra Business Success Story - "Bringing Back The Forgotten Arts" Interviewing Steve and Martin was an interesting experience. These guys have a real passion for fine dining and are very outspoken about the lack of genuine service and attention that ... Read >

Advantages of Marketing - My Social Media Campaign – Part 4

My Social Media Campaign – Part 4 Since my trip to The Philippines to visit my team of Outsourcers, things have evolved dramatically. My original Virtual Assistant, Nowen, has left to pursue further studies and has now become a CAD Engineer (I told you t... Read >

Outsourcing Advantage - My Social Media Marketing Campaign – Part Three

My Social Media Marketing Campaign – Part Three By the end of January 2010, my Filipino outsourcers had produced over 40 promotional videos, set up my Facebook Business Page, added over 50 friends and I now had almost 30 ‘Likes’. My Twitter account had 1... Read >

Filipino Outsourcing - My Social Media Marketing Campaign – Part Two

In Part One of this Article, I discussed my lack of knowledge of Social Media as a promotional and advertising tool. Whilst I understood that Facebook may be able to assist in my marketing efforts, I was unsure how to go about building a campaign based on... Read >

Marketing via Social Media - My Social Media Marketing Campaign

My Social Media Marketing Campaign -Part One This is Part One of a Multi Part story about my venture into the world of Social Media Marketing, marketing via social media, a medium that I knew absolutely nothing about in November 2010. I had just retire... Read >